ONBD

An engaging, intuitive and informative platform to educate creatives about Web3 technologies, integrating NFT art, blockchain, and decentralized finance (DeFi)
https://onbd.xyz/
Duration: 5 months
Role: Product Designer
Tools: Figma, Spline
Outcome: Fully shipped design of web page
Introduction ONBD is a platform dedicated to supporting and showcasing digital art, focusing on emerging artists and innovative projects within the NFT (non-fungible token) space. They curate exhibitions, collaborate with artists, and provide resources to help artists navigate the digital art landscape.
Problem

Many creatives are unsure about if they really need to know about web3 and don't know where to start

I was provided the following problems:
- Knowledge Gap: Many creatives are unfamiliar with Web3 technologies, creating a barrier to entry into the NFT and blockchain space.
- Complexity and Intimidation: Technical jargon and the complexity of Web3 can intimidate artists, preventing them from exploring its benefits.
- Lack of Resources: Existing educational resources on Web3 are either too technical or not tailored to the needs of creatives.
- Community Engagement: Artists need a supportive community to share knowledge, experiences, and collaborate on Web3 projects.

How might we create an engaging, easy-to-understand learning method and content for creatives to start learning about web3 without spending too much of their effort and time so that they won't get intimidate easily?

Solution

Demystify Web3 by simplifying and explaining Web3 concepts in an artist-friendly manner.

- We let artists in our community to create their own contents and upload them on the platform
- We implement the "Creator channel" feature for content creator artists.
- Content levels are well crafted from scratch so our users can have a strong foundation to move up to other levels

Provide Interactive Learning by developing engaging and interactive educational content that caters to different learning styles.

- We created personalized learning path based on users' interests (Personalized map)
- Personalized dashboards to track learning progress and achievements.
- Badges and rewards for course completion to incentivize learning.